Fabletics: Being The Trendsetter Rather Than The Follower

When it comes to online shopping, fashion bloggers and customers know what things one needs to look out for. People want to buy something that they know is of good quality, and which has satisfied customers in the past. Customer reviews are one of the best things to drive your online traffic to your selling page, which is why Fabletics as a brand decided to invest into this. Fabletics is one of the biggest activewear brands currently on the market. The brand sells clothing that is one of a kind, and which looks like it has come straight from a runway or any fashion magazine. When it came to the idea of attracting more and more customers, good reviews were one of the things that came to mind. People trust other people and therefore tend to buy more if they see other people writing about it. Customers who write reviews are usually the best to go to for fashion advice and tips, which is why listening to their tips is something that is well founded and in sync with the latest fashion trends. People like to read this, increasing the visibility of the product. Fabletics wanted to be different in every possible way, including their advertising techniques, which is why the brand decided to incorporate this into their business strategies.



When the brand first started selling their clothes to customers, they choose to go down the online route and function through their online web store. The brand wanted to attract more customers, which is why they started selling clothes through their membership program. The program allowed customers to receive one set of activewear every month, and then subsequent months as well. The customer would have to log onto the site now and then to check out the clothing that the brand has put out. Fabletics takes great care to ensure that their clothing is regularly updated, considering that their customers come back every month or so to buy their clothing. Offering this has been a huge positive for the company since they have now been able to provide their clothing to their customers before the rest of the activewear sector sees it. Their customers get their hands on one of a kind pieces that one would not be able to find anywhere else. Customers tend to be drawn to these ideas, which is why they like buying early bird passes for things and various events. Being a trendsetter rather than a trend follower is the route that Fabletics plans to take as a group, which is why they have managed to stay ahead of their competition.



When it was time to set up physical stores, the brand took the same route as it did with its marketing. Fabletics decided to take the road less traveled and created solely as one large dressing room rather than a store that is constantly trying to sell your clothes. Customers who want to buy from the brand can see what they want online and come to the stores and try it on. They can see the size, fit and also the material which helps them figure out if they want to buy the product or not.

Looking Towards The Future of Investing with Paul Mampilly

     Demand has always driven the market, but thinking ahead and watching what those demands are is what drives innovation, and that is where true growth lies. Each generation changes and molds the market to its own ideal, creating the trends that change and grow businesses. And just as Baby Boomer reshaped the market, as are the Millennials reshaping it, and Paul Mampilly is ahead of the curve on knowing how those differences are changing investing.

Mampilly has a long track record of being able to predict what areas the stock market will be trending next. This may seem like its sheer luck at times, but Mampilly knows that it’s not just watching what’s currently trending but by also watching what’s on the rise. A good example of his is his observations on how Millennials eat. Big grocery store chains and big-name food producers just don’t hold the same appeal that they did to the earlier generations, with this generation preferring smaller food outlets with more convenience and nutrition. They spend more eating out, but they gravitate towards eateries with a healthier selection. They also prefer to have food delivered to them when they do cook, with an emphasis on nutrition and sustainability.

Paul Mampilly advises using trends like this when investing in the stock market. Companies who focus on innovation to cater to these new demands are great opportunities to invest in startups that can turn into large enterprises overnight. Look for ventures that emphasize their efforts in areas such as going green, or work in sustainability. Companies who find new ways to localize and personalize with services like having delivery options. These are the type of companies Paul Mampilly believes will bring the most success in the future with investing, the demand for them not showing signs of slowing at any point soon.

Bob Reina of Talk Fusion Chimes in on HuffPost Branding Effort

Talk Fusion is one of the premier video marketing companies on the internet and they’ve been doing their thing for the better part of the past decade. Established in 2007 by owner and CEO Bob Reina, Talk Fusion has rode up the ranks to be one of the first and best at what they do. Reina understood early on that there was power in video marketing and he wanted to be there when it became a must have for business on the internet. Now, Reina is sharing his experiences and expertise from atop the ladder in order to help those coming up. That is why Reina was asked to pen several articles for the newly re-branded HuffPost.


Bob Reina has always been willing to share what makes him tick and this is especially true when it comes to helping other entrepreneurs establish themselves within the industry. So when HuffPost reached out back in 2016 for Reina to contribute to their publication, he was quick to participate. Reina penned articles relating to digital technology, lifestyle, video marketing, and the future of being an entrepreneur. His work got read by millions of people around the world. In 2017 the Huffington Post decided to rebrand to their current name, HuffPost, and they asked Reina to once again take part and help them open up the new website with a publication.


When HuffPost re-opened they asked Reina to release two new articles for their readers. Reina’s first piece was titled “Promoting with Purpose: How to Understand Your Audience” and his second article was “How to Thrive in a Society of Quitters.” Both of these articles focused on Reina’s unique upbringing within the industry over the past decade. They also gave Reina the chance to reach out and touch base with HuffPost readers.


The HuffPost re-branding effort was largely done in order to re-focus and re-tool what they want their brand to be. With the new age of the internet you have to always be ready to change. Reina understood their desire immensely and he stated in a statement,”I’m a firm believer in the art of innovation. A brand’s growth is never complete.”

Watch here: https://www.youtube.com/user/TalkFusionOfficial

Sawyer Howitt Has Amazing Business Tips for Young People

     Sawyer Howitt is a well known young entrepreneur. He offers business advice to other young entrepreneurs who are looking for guidance on how to succeed in the business world. Here are a few tips from Sawyer Howitt.

The first is that you need to have the courage to speak up. Younger people sometimes do not have the same level of confidence to speak up for themselves. You need to voice your opinion and make yourself known. You need to be able to show people what you are worth.

The next tip is that actions and results speak louder than words. As a young person, you may be overlooked at the beginning. Work hard on achieving great results. Once you start achieving great results, there is no doubt that your employer will start looking at you and admiring you. As they say, the proof is in the pudding. Make yourself exceptional and get better results than everyone else. At the same time, you need to be able to admit areas of weakness. This is not just because people will admire it or because it is an adult thing to do. It is also because when you are able to realize your own weaknesses, you will be able to think about ways to work on those weaknesses. This will make you a better person and you will accomplish a lot more.

The next tip is to be up to date on your history. Know about the history of business and about successful business leaders and the steps they took to be successful. Older people often have a lot of experience and a long work history, but people will appreciate you even if you are younger as long as you know a lot about business history and have a lot to contribute to the conversation.

For more, please check https://californiablog.org/content/top-cities-young-entrepreneurs-according-sawyer-howitt.


Ambassador Daniel Taub doubled U.K- Israel trade deals

Daniel Taub was born in 1962 in the Great Britain. He was the Israeli ambassador to the Great Britain between the years 2011 and 2015. He served for 4 years. Daniel was well educated having gone to the prestigious Oxford University and the Kennedy School of Government at the Harvard University. Learn more about Daniel Taub: https://www.bloomberg.com/authors/AC5IR9iOgJI/daniel-taub

Daniel Taub moved officially to Israel in 1989. Being an accomplished international lawyer with education in peace negotiation, his role in the Israel foreign ministry was very much needed.

This was at a time when there was an intensified conflict between Israel and Palestine. Daniel first served as a medic and as a reserve officer in the Israel Defense Forces (IDF). In 1991, that is when he started working officially for the Israeli foreign ministry.

While working for the ministry, Daniel had the opportunity of working in various legal and diplomatic post both within and outside Israel. He would later be appointed an ambassador in 2011.

During his tenure, one of his accomplishments as an ambassador was the creation of better trade agreements between the two countries. Daniel being conversant with the cultures of the two countries did not have difficulties blending in. He was able to connect the two countries quite well. Read more: Daniel Taub | LinkedIn

The trade relations between Israel and the United Kingdom were able to hit a record high. In fact, in the four years of his reign, he pushed the trade deals by double.

He made sure that the countries shared a lot in terms of academics, business links, and cultural links. His tenure was termed by the British secretary of state in charge of business, skills, and innovations as a “golden era”. More than 300 Israeli owned businesses were opened across the United Kingdom. The annual trade transactions also rose to an all-time high of over $5.5 billion with even an upper projection of $7 billion by some business pundits.

As a peace negotiator in the Middle East region, Daniel Taub was able to spearhead various peace negotiation missions.

Daniel Taub was a firm believer in the Jewish culture. In an interview with the Jewish Chronicles, he defended the rights of the Jewish to be heard without intimidation by anyone. He felt that the Israeli students in the United Kingdom were being discriminated upon.

Daniel Taub stood for the rights of the Israelis. He never allowed anyone to be discriminated because of their origin. It is for this reason that during his welfare ceremony, he was recognized as the best Israeli ambassador to the U.K ever.

Waiakea Water Makes Big Splash

Waiakea Water is a bottled water company that has been able to gain a great amount of customers in recent months. The success of this company is truly a sign of just how much it is growing, and people can rest assured that it is only going to grow more.

Waiakea has been able to do this because it is a unique brand of bottled water that has a very interesting storyline. Lots of bottled water companies that all appeared to look alike, but Waiakea was being carved out to be special. This is a company that was definitely going to gravitate towards the top with consumers because there was a novelty connected to the way this water was purified. When people hear about the concept of bottled water they are instantly curious about how this water is purified and where it comes from. There are a ton of companies that sell what is considered spring water, but there has been a lot of dispute about how this water is actually purified and bottled.

With the Waiakea water there is a great amount of intrigue because it is called volcanic water. No one had ever thought of that, and this had not been something that people had considered for bottled water.

That may be the thing that has made CEO Ryan Emmons such a popular person in the bottled water community. He has created a company that has managed to do what so many others have failed to do. He has created a whole new process for water purification and the fact that this water comes from Hawaii is even more exciting.

When social media is the thing that people look for when they want to try something new, it is important to have a great marketing campaign. It is important to have a great storyline. Emmons appears to have known this better than anyone. Waiakea will stand out as one remember. No one is going to forget this when they hear volcanic water. That is why it makes perfect sense that this company is growing at such a rapid rate.

The Journey Dr. Avi Weisfogel has Taken to Help Create Better Treatments for Sleep Disorders

Dr. Avi Weisfogel has become a prominent figure in the field of sleep disorders with his primary focus being sleep apnea. Studies have shown that people who experience disruptions in their sleep have difficulty getting through their day. Not only can conditions such as sleep apnea make it hard for people to focus on the tasks they need to complete during the day, but it could also create issues that affect their overall state of good health. Dr. Wesifogel has established a number of organizations and opened several facilities to help determine new methods for more effective treatments of sleep disorders. His most recent breakthrough program is referred to as Dental Sleep Masters.

Although Dr. Avi Weisfogel has made a name for himself in the field of sleep apnea, he began his career as a practicing dentist in New Jersey. He was able to establish his own dental practice after obtaining his Doctorate of Dentistry from the New York University College of Dentistry. This allowed him to open the Old Bridge Dental Care clinic, where he continued practicing dentistry for more than 15 years before leaving to establish Dental Sleep Masters. In addition to his degree from the New York College of Dentistry, Dr. Avi Weisfogel also obtained a bachelor’s degree in the fields of biology and psychology from Rutgers. His combined knowledge of the human anatomy as it applied to the alignment of the lower jaw, gave him new insights into the treatment of sleep apnea.

In an effort to gain a better understanding of the changes people underwent during periods of sleep disruption, Dr. Weisfogel started his first company in 2010. This company was called Healthy Heart Sleep and was designed to provide information to health care practitioners about the developments in the treatment of sleep disorders. Dr. Weisfogel accomplished this by holding sleep labs for the purpose of research. His journey on the road to helping people with sleep disorders continued to expand when, in 2012, he founded an organization known as Owner Unlimited Sleep Patient. This lecture venue would become the precursor to Dental Sleep Masters, which was founded in 2014.

Louis Chenevert has had Many Successes in Business

Louis Chenevert is the former Chief Executive Officer of the United Technologies Corporation. He was also president of Pratt & Whitney Canada. Chenevert attended HEC Montreal, which is a business school affiliated with the University of Montreal. He obtained his bachelor’s degree in public management and went on to have a very successful business career. Chenevert obtain an honorary doctorate from HEC Montreal on May 2011. He has received other awards such as Person of the Year by the Aviation Week & Space Technology. Aviation Week & Space Technology is a US Aviation trade magazine.

Louis Chenevert worked at Pratt & Whitney for six years before moving to the position of President. Seven years from this point he was elected CEO and Chairman of United Technologies Corporation. Chenevert had previously worked at General Motors for 14 years before coming onto Pratt & Whitney. In 2014, Chenevert resigned from his CEO position at UTC. Edward Kangas would be his successor.

Chenevert took the position of Executive Adviser in the Goldman Sachs Merchant Banking Division in 2015. He had previously served as the Business Council’s Vice chairman of the Executive Committee.

As the CEO and Chairman of UTC, Louis Chenevert directly participated in a culture change. The company was able to bring the interest of stakeholders, shareholders and customers together. UTC made this change during a period of public business decline. The GDP had dropped 50% by this period, and many other industrial businesses were falling by the wayside. UTC was able to find its stride during this stressful time in manufacturing. The company was headquartered in Hartford, Connecticut and had a net worth of 63 billion dollars.

Louis Chenevert is proud of the fact that he was able to keep UTC’s position as a leader in the aerospace and building business without sacrificing employee wages, violating environmental compliance or raising concerns with the public. UTC continued to produce the most sophisticated jet engines around the world. The company has military and corporate contracts. UTC is also the leader in helicopter production in the United States. It oversees the largest production of escalators and elevators in the nation as well.

Vijay Eswaran- A true Definition Of A Goal Oriented Hard Worker

Vijay Eswaran is one of Malaysia’s most respected business people. He is a business man who truly believes in the power of the people becoming economically empowered. He is the co-founder as well as the executive chairman of the QI group of companies.

The company is an online-based conglomerate that has diverse business interests in direct sales, leisure, lifestyle, education, collectibles, property development, conference management as well as logistics.

Vijay is a well educated man who has studied in various universities in the USA and United Kingdom and who has a proven track record when matters related to delivering on his role are concerned. He has worked for well respected companies like IBM in different capacities in different places around the world. In the 1990’s, he decided to return to Asia to start his hand in business. Read more: Dr. Vijay Eswaran – Co-Founder and Executive Chairman of the QI Group of Companies

His creative business mind prompted him to bring together a group of like minded individuals to start a direct training and selling company that has right now grown to be one of the most respected online direct selling companies of all time.

Vijay is not only a respected businessman, he is also a respected motivational speaker who traverses the world empowering people on different subjects related to having successful businesses. He has made speaking tours in various universities in different places around the world as well as in World Economic Forum events and Commonwealth Business Forums.

He is also a prominent philanthropist who has a knack for empowering those with lower statuses in society. He is involved in various charity activities around the world that are centered towards empowering children, helping in youth development as well as special education and women empowerment.

Vijay Eswaran is also a respected best selling author who has written a book called the Sphere of Silence that has been translated in different languages. He is also a regular newspaper columnist who contributes to leading dailies in Sri Lanka and Malaysia.

He is a perfect example of an individual who is self driven and who is passionate about seeing the society grow thrugh the philanthropic activities he is involved in.

Learn more about Vijay Eswaran:

Dato Vijay Eswaran: From taxi driver to worth over $500 million dollars