There are very few people who overcome a lot of adversity and develop a toughness that is required to take on the industry. Desiree Perez has developed this toughness. She has dealt with a lot of the rough things that the streets throw at her. As a result, she has been able to handle some of the tougher aspects of the hip hop industry. For one thing, she has developed a passion for the industry because of it being a platform for people to tell their story. She has been able to make a lot of events happen. At the same time, she has managed to start a few businesses and services. One of which is Tidal.
Tidal is the service that offers people the chance to listen to what is hot. At the same time, Tidal also connects people to special events with artists. People are also able to enjoy some of the new artists with Tidal discover. Desiree Perez is in the Hova circle of influence which includes Jay Z. Jay Z is impressed with how well she works in the industry. He is also impressed with all of the situations she has overcome because she does not cower in fear.
One thing that Dez shows is that people who overcome a lot are able to handle business success. She approaches her work with a positive mindset that ensures success in anything that is attempted. She has worked with many big stars such as Rihanna with the Rihanna Samsung event. She has been involved in plenty of other events that have sold out and been hits. For one thing, she knows that there is no time for one to be insecure about oneself. The industry knows how to prey on those insecurities. As a result, it will eat the weak up.
Raj Fernando, grew up in New York as a child of two very intelligent parents. His father was a Fulbright scholar from aboard while his mother studied at Julliard. Starting at a young age, Raj was already surrounded by some of the best minds in the world, his parents. He quickly has come to appreciate that style in the work place of his company. At Chopper Trading, he has a rather intense hiring process. While most firms would look at 30 people, and maybe only hire 3, and fire 27, Raj Fernando does the opposite.
They start by bringing in 2 or 3 candidates, and focus on seeing how they get along with the work environment. They take a tour of the wall less offices, a detailed explanation of their potential duties, and a quick hi to everyone they might be working with or interacting on some level with. Programmers for example start with meeting Raj, and are given some quick questions that promote creativity. Nothing technical is asked at this stage, since Raj is not a programmer himself. If Raj likes him or her, they are sent to the programmers for more intense interviewing. The people they meet are related to the vacancy by either having had the job, have the job currently, or are training for a job at the time. After all the interviews are done the person is circled back to Raj who at that point knows if they are going to fit into the culture or not based on his valued employees’ reviews of the candidate.
Raj Fernando was given some amazing advice while working for a Hillary Clinton foundation; Surround yourself with the best and brightest and nothing can stop you from achieving your dreams. This is advice that he has unknowingly been following since he was young.
For more information please visit https://en.wikipedia.org/wiki/Raj_Fernando