Dick DeVos Life’s Work

Dick DeVos has held many positions throughout his life. However, the most relevant executive positions were and are at Amway, the NBA’s Orlando Magic basketball team, and currently as president of The Windquest Group.

 

At Amway, a business created by his father Richard M. DeVos, he got his first taste of entrepreneurship as a child. He remembers the business being set up in his parent’s basement where he and his brother were initially responsible for clearing plates. With age came more responsibility which included speaking and giving product demonstrations to large gatherings.

 

Then in 1974 he began his actual business career at Amway, touching almost every facet of the business. He held such positions as: finance, research and development, marketing, and manufacturing. In 1984 he became vice president with responsibility of operations in over 18 countries.

 

He left Amway in 1981 to head the basketball franchise Orlando Magic basketball team as President and CEO. When he started the position some questioned if he was capable of making touch decisions. But they soon learned he had no problem handling the position.

 

In 1993, he returned to Amway/Alticor to succeed his father Richard M. DeVos. When he rejoined Amway as President he was able to expand operations in over 50 countries and territories. In 2000, he oversaw the restructuring of the business from Amway to Alticor (new parent company).

 

In August of 2002 he retired from Altricor and became president of The Windquest Group, which is an investment management firm that has holdings in technology, manufacturing and other sectors.

 

At Windquest he bought on board a specialist in alternative energy. He knew that alternative energy was going to be an important part of the future of the world, but he also recognized the opportunity that alternative energy would be for The Windquest Group. That being said, his company was able to develop an alternative energy which “converts waste heat that is the byproduct of a manufacturing process, and converts it into electricity”.

 

The Green Machine, as it was called, is produced by TheElectraTherm Company and distributed by Windquest with assistance from ProServices. This, Dick DeVos terms as the three-stool approach. TheElectraTerm Company provides the product, ProServices provides the installation and Windquest provides the financing and high-business plant process.