Doe Deere: Launching a Line of Cosmetic Products

Doe Deere is an American businesswoman and entrepreneur who is most well-known as the founder of Lime Crime, a cosmetic company which manufactures innovative beauty products, including lipstick, make-up, hair dye, and much more. Doe Deere explained that the origin of her company is her eBay account name, “limecrime”, and she created the account back in 2004. Through eBay, she sold some of her creations which includes beauty products, and it became an instant trend and she started to develop international following after the success of her launch. She then decided to establish her own company in 2008 and named it Lime Crime.



Today, Doe Deere is serving as the CEO of her own company, and she is making sure that Lime Crime would be providing the beauty products that are currently in demand. She has been working with her creative staff to brainstorm about future varieties of beauty products that they would have to create. The company also relies on what is in demand, and according to her, the assistance that her colleagues is providing makes her job easier. She thanked her creative team for their continued support towards her company, and she wishes that they would stay with her for a longer time. Doe Deere stated that being a CEO for Lime Crime is fun, because they do not impose strict rules within the company regarding someone’s appearance. She stated that at Lime Crime HQ, the rules concerning an individual’s hair style and color is virtually non-existent, and they are allowing their employees to do what ever they wanted with their appearance. As a company which promotes and sells beauty products, it is a must that they should not be meddling with individual styles. Doe Deere have also stated that without the Lime Crime employees, her business would never succeed.



At first, Doe Deere revealed that she was having a hard time promoting her products. Some people would also discourage her from selling her products online, because they believed that no one would actually buy them. The reason why people are discouraging her when the company was founded in 2008 is because of the fact that most people who wanted to purchase a lipstick would like to test the product first. Bring a great thinker, Doe Deere shrugg off all the negativity and continued with her job of making her product known. She then researched about Generation Z, or those people who were born after 1997. She found out that the younger generation is more adept at using the technology, and she thought that she will gain a lot of revenue if she decided to market her product with the younger generation. Most people who are from Generation Z are the ones who consume the most number of hours purchasing products online. The decision of Doe Deere to market her products to the younger generation was proven to be effective, because it became popular. She stated that her customers would love their line of boldly colored lipsticks, and these are the products which are quickly selling out. Learn more:


Doe Deere – Article Recap

Online makeup visionary Doe Deere went into detail about her planned way of getting her day going from her morning beauty traditions to her much loved music.

Deere, the founder, chief executive officer and owner of Lime Crime Makeup, launched the digital beauty brand company ( in 2008 with the intent to revolutionize makeup. The following year she launched a variety of lip colors known as Unicorn Lipsticks.

Deere, who sees to it that she gets nine hours of sleep every night, starts her day at 8:30 a.m. each morning, according to an interview with Savoir Flair online magazine.

She made it clear that the sleep is her secret way to keep her skin healthy and glowing. She also emphasized her built-in alarm clock that allows her to wake up every morning at 8:30 a.m. as she tells herself before going to sleep and somehow her body does just that.

Each morning Deere has a full glass of water in order to maintain a healthy balance followed by carrying out some stretches. Her morning routine is followed by breakfast which ranges from grits to fruit, yogurt and freshly squeezed orange juice.

The first thing she does after breakfast is exam the calendar on her phone as well as communicate with her team through a company chat. She also takes action regarding emails throughout her day.

According to Deere she enjoys listening to her much loved music, The Beatles, while she sees to her makeup.

She thoroughly is fond of doing her makeup as she experiences time alone and being free. Her makeup routine begins with moisturizer, followed by her foundation and powder for her brows. She continues on with blush and lipstick noting her favorites include pink or red-colored blush.

Among her most appreciated products are Lime Crime’s Rustic, Pink Velvet And Red Velvet.

She also takes pleasure in lavishing time with her two Persian cats in the morning.

Deere usually gets to the office about noon where she interacts with her team and attends meetings and makes an effort to leave work by 6 p.m.

Self-Made magazine named Deere, who was born in Russia and raised in New York City, as one of the Top Inspiring Female Entrepreneurs. She is an ardent champion of other women-owned businesses and entrepreneurs and benefits from mentoring other females. She advises people to listen as she gains knowledge from her staff, workforce, customers and others.

Deere identifies achieving success as developing and growing while revamping your brand time and again along with simultaneously remaining consistent to your principles.

Named for her favorite color, Lime Crime is certified Vegan and Cruelty-free by PETA (People For the Ethical Treatment of Animals.


Doe Deere Is Bringing Color To The World With Lime Crime

Doe Deere is the creative force behind the incredibly successful makeup brand Lime Crime. Doe moved to the United States from her home country of Russia when she was just seventeen. Once in the United States, she began to make her dreams become a reality. She became a musician which became a springboard for her creative cosmetic and fashion ideas. Ultimately, she began to create her own cosmetics which propelled her to great success.

Doe Deere had always been creative and had a mind for business. She began her first little business in Russia when she was only thirteen years old. She was selling temporary tattoos to her friends when they first came out and were still a fresh new concept. She quickly learned how to market and inspire early on in her career. From the time she started creating her own cosmetics, she has had a devoted fan base. She would make makeup tutorials and eventually she became a Youtube star. She knew that getting the right makeup to express herself was nearly impossible so she knew that she needed to create her own.

Once she started her own Ebay store she knew she needed a name for it. She used the name of her favorite color and combined it with the first rhyming word that popped into her head. Lime Crime was born and she had created a business that would soon become a household name. Lime Crime is primarily an internet based business but some stores have begun to carry the makeup at brick and mortar locations which are great for a customer that just does not want to wait to get their hands on the newest product to hit the market. One of the reasons that the products have become so widely popular is because they are not tested on animals, they are also vegan and dermatologist tested. Even today, Doe Deere is very hands-on with the creation of new products. She spends much of her time in the lab helping to create new products. She even tests them on herself first before she will release them to the public. Doe is incredibly driven and continues to see steady growth with her company. She even helps to mentor young entrepreneurs. She takes pride in being able to help guide the next generation of successful businesswomen.


Doe Deere Talks About Founding Lime Crime

There are several new cosmetics companies in the world today, and one of the most progressive is Lime Crime. The brand was started by Doe Deere in an effort to bring brighter colors to the world, and she wants women to wear something that made them feel good. She built the brand on her own, and it has grown over time to include hair color and the vegan lifestyle. This article explains some of her thoughts on starting her company.


#1: How Does She Manage The Office?


Doe works in the office every day, and she is hardly at her desk. She is moving around the office, and she lives on meetings with her creative team. They are looking for better ways to make their brand beautiful, and they have started a free flow of information that makes the company more powerful.


#2: Why Does She Model The Brand?


Doe models her own brand because she believes in consistency. She is a beautiful woman who looks lovely in the colors her brand builds, and she wants women to feel inspired as she models new colors and hair every month. She has an Instagram that offers inspiration, and she ensures the brand looks the same in all aspects. The consistency is what brings back customers in the future.


#3: How Does She Build Idea?


Doe speaks often about allowing ideas to come to her as she works. She knows her business will grow quite a lot with new ideas, and she does not wish to rush the process. The problems of the cosmetics industry are found in moving too quickly, and she believes in being patient. She meets with her creative director every day, and she wants her team to think of new ideas that will make the business look that much better. The ideas may not flow all at once. They come around when they have been thought over by the team as a whole.


#4: What Is Her Favorite Trend?


Doe is quite excited about customers coming back from brick and mortar stores to online stores. Her business does not have makeup counters, and she does not want it to go to physical stores. She wants her customers online where the shopping experience is consistent, and she is capable of offering her customers more options when the costs are lower. The changes in the industry have left her business quite a lot of room to grow.


Doe Deere’s Lime Crime brand is a powerful name in cosmetics, and she is working quite hard to ensure women look their best in her makeup. She models the brand to keep their image consistent, and she offers colors that are found nowhere else.

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Inspiring Information About Doe Deere of Lime Crime

Doe Deere was born and partly bred in Russia until the age of 17 when she moved to the United States in the New York City. Her ambition led her to become the able CEO of Lime Crime Cosmetics, which has helped her bring out the main purpose of makeup which is to express beauty and not necessarily hide flaws, as it is the perception borne by many. She had always desired to develop cosmetics, probably of lime, her favorite color. Actually it is from such that she borrowed the name Lime Crime. Her efforts got rewarded when she launched her line of striking free cosmetics in 2008, Lime Crime.

In addition, you might also find it interesting to learn that she pursued much of this on her own. Being an aggressive person, Doe appears on media severally addressing entrepreneurs and particularly women, encouraging them to remain in the quest. It is easy to catch up with her on public events like PHAMExpo and Vegas Nay’s Stardust Tour.

The Uncommon Nature of Doe

As opposed to many people, Doe’s main interest is in fulfilling that which feels best to her in the beauty lines. In fact, the mission of Lime Crime is mind-blowing by the fact that it reads “rebellion in color.” Simply, according to Deere you do not have to bow for anyone. What you feel about your makeup is what matters, whether it hits the world by storm or not. Her initiative has boosted many women especially in their self-esteem.

She designs these products herself. As she confesses, it takes patience for a mere idea to be implemented and refined.  Doe says it might take weeks or even months before her ideas are grilled into the final product. As an entrepreneur she has to consider her customer’s interests which is a factor that gives her confidence as she approaches her potential and existing clients.

As well, despite her enviable success and great administrative skills, Doe strongly believes in showing respect to her employees and clienteles. As she explains, her purpose is in elevating other people and make them better through affirmative reinforcement. Her nature is hilarious and what you may not know is that she is also philanthropic. Recently she donated some bucks to Bide-A-Wee, an animal rescue organization.

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Doe Deere Leads and Enchants for Lime Crime

Doe Deere is a fascinating, beautiful, revolutionary, young woman. She has taken her physical attributes and public relations skills learned as a member of a struggling rock band in NYC, and turned them into a personality and a business brand. The company she founded on eBay is named Lime Crime, a playful name using her favorite color at the time. Her brand and Doe Deere have become wildly popular and have allowed her and her husband to move into new digs in the Los Angeles area.

She was recently interviewed in ideamensch, and a series of photos were included in the reporting. Thanks to ideamensch we know her husband’s name, Mark, and that he holds a position within the company.

Doe Deere is involved in mentoring other women in their business endeavors, and her advice should be taken as she had had great success in her business dealings. Deere’s operating management style is one of love and encouragement, and she disdains those executives who rule will an iron fist.

Her business days are spent consulting members of her staff, but she is the figurehead and driving force in Lime Crime, and her efforts have propelled the company to the forefront of the cosmetics industry.

The photos taken with the interview show Doe Deere as a still fashionable model for her brand. In the photos, a sense of feminine perfection is displayed in colors and outfits to shock the sensibilities of even the avant-garde. Read the entire article and enjoy the photo spread here: But she not only pulls off the looks but inspires and creates in us a need to know more about this diva. She has that certain something, an undefined quality that she shares with Audrey Hepburn, Marilyn Monroe, and Sophia Loren. This special look is impossible to define but you know who has it in this world of unsophisticated media personalities trying to become stars. Some have succeeded in a monetary sense but getting to the status of a Hepburn or Monroe is more difficult. Doe Deere has a chance to join this select crowd but she seems happy to be a wealthy cosmetics executive with a quirky fashion sense. Hollywood stardom is not the only way to become famous and Deere is making her case for this title every time she is interviewed.