There are very few people who overcome a lot of adversity and develop a toughness that is required to take on the industry. Desiree Perez has developed this toughness. She has dealt with a lot of the rough things that the streets throw at her. As a result, she has been able to handle some of the tougher aspects of the hip hop industry. For one thing, she has developed a passion for the industry because of it being a platform for people to tell their story. She has been able to make a lot of events happen. At the same time, she has managed to start a few businesses and services. One of which is Tidal.
Tidal is the service that offers people the chance to listen to what is hot. At the same time, Tidal also connects people to special events with artists. People are also able to enjoy some of the new artists with Tidal discover. Desiree Perez is in the Hova circle of influence which includes Jay Z. Jay Z is impressed with how well she works in the industry. He is also impressed with all of the situations she has overcome because she does not cower in fear.
One thing that Dez shows is that people who overcome a lot are able to handle business success. She approaches her work with a positive mindset that ensures success in anything that is attempted. She has worked with many big stars such as Rihanna with the Rihanna Samsung event. She has been involved in plenty of other events that have sold out and been hits. For one thing, she knows that there is no time for one to be insecure about oneself. The industry knows how to prey on those insecurities. As a result, it will eat the weak up.