Doe Deere is the creative force behind the incredibly successful makeup brand Lime Crime. Doe moved to the United States from her home country of Russia when she was just seventeen. Once in the United States, she began to make her dreams become a reality. She became a musician which became a springboard for her creative cosmetic and fashion ideas. Ultimately, she began to create her own cosmetics which propelled her to great success.
Doe Deere had always been creative and had a mind for business. She began her first little business in Russia when she was only thirteen years old. She was selling temporary tattoos to her friends when they first came out and were still a fresh new concept. She quickly learned how to market and inspire early on in her career. From the time she started creating her own cosmetics, she has had a devoted fan base. She would make makeup tutorials and eventually she became a Youtube star. She knew that getting the right makeup to express herself was nearly impossible so she knew that she needed to create her own.
Once she started her own Ebay store she knew she needed a name for it. She used the name of her favorite color and combined it with the first rhyming word that popped into her head. Lime Crime was born and she had created a business that would soon become a household name. Lime Crime is primarily an internet based business but some stores have begun to carry the makeup at brick and mortar locations which are great for a customer that just does not want to wait to get their hands on the newest product to hit the market. One of the reasons that the products have become so widely popular is because they are not tested on animals, they are also vegan and dermatologist tested. Even today, Doe Deere is very hands-on with the creation of new products. She spends much of her time in the lab helping to create new products. She even tests them on herself first before she will release them to the public. Doe is incredibly driven and continues to see steady growth with her company. She even helps to mentor young entrepreneurs. She takes pride in being able to help guide the next generation of successful businesswomen.