There are several new cosmetics companies in the world today, and one of the most progressive is Lime Crime. The brand was started by Doe Deere in an effort to bring brighter colors to the world, and she wants women to wear something that made them feel good. She built the brand on her own, and it has grown over time to include hair color and the vegan lifestyle. This article explains some of her thoughts on starting her company.
#1: How Does She Manage The Office?
Doe works in the office every day, and she is hardly at her desk. She is moving around the office, and she lives on meetings with her creative team. They are looking for better ways to make their brand beautiful, and they have started a free flow of information that makes the company more powerful.
#2: Why Does She Model The Brand?
Doe models her own brand because she believes in consistency. She is a beautiful woman who looks lovely in the colors her brand builds, and she wants women to feel inspired as she models new colors and hair every month. She has an Instagram that offers inspiration, and she ensures the brand looks the same in all aspects. The consistency is what brings back customers in the future.
#3: How Does She Build Idea?
Doe speaks often about allowing ideas to come to her as she works. She knows her business will grow quite a lot with new ideas, and she does not wish to rush the process. The problems of the cosmetics industry are found in moving too quickly, and she believes in being patient. She meets with her creative director every day, and she wants her team to think of new ideas that will make the business look that much better. The ideas may not flow all at once. They come around when they have been thought over by the team as a whole.
#4: What Is Her Favorite Trend?
Doe is quite excited about customers coming back from brick and mortar stores to online stores. Her business does not have makeup counters, and she does not want it to go to physical stores. She wants her customers online where the shopping experience is consistent, and she is capable of offering her customers more options when the costs are lower. The changes in the industry have left her business quite a lot of room to grow.
Doe Deere’s Lime Crime brand is a powerful name in cosmetics, and she is working quite hard to ensure women look their best in her makeup. She models the brand to keep their image consistent, and she offers colors that are found nowhere else.