Demand has always driven the market, but thinking ahead and watching what those demands are is what drives innovation, and that is where true growth lies. Each generation changes and molds the market to its own ideal, creating the trends that change and grow businesses. And just as Baby Boomer reshaped the market, as are the Millennials reshaping it, and Paul Mampilly is ahead of the curve on knowing how those differences are changing investing.
Mampilly has a long track record of being able to predict what areas the stock market will be trending next. This may seem like its sheer luck at times, but Mampilly knows that it’s not just watching what’s currently trending but by also watching what’s on the rise. A good example of his is his observations on how Millennials eat. Big grocery store chains and big-name food producers just don’t hold the same appeal that they did to the earlier generations, with this generation preferring smaller food outlets with more convenience and nutrition. They spend more eating out, but they gravitate towards eateries with a healthier selection. They also prefer to have food delivered to them when they do cook, with an emphasis on nutrition and sustainability.
Paul Mampilly advises using trends like this when investing in the stock market. Companies who focus on innovation to cater to these new demands are great opportunities to invest in startups that can turn into large enterprises overnight. Look for ventures that emphasize their efforts in areas such as going green, or work in sustainability. Companies who find new ways to localize and personalize with services like having delivery options. These are the type of companies Paul Mampilly believes will bring the most success in the future with investing, the demand for them not showing signs of slowing at any point soon.